Hands on: This music app helps your attention instead of stealing it
May 7, 2013
While we’ve previewed Focus@Will before, the app has now officially launched, with more features and focus-friendly updates to keep you working away.
To refresh your memory, the company was founded by CEO Will Henshall and Music Supervisor John Vitale in 2010, and Focus@Will is a one-of-a-kind music streaming service that uses phase sequenced instrumental music to heighten listeners’ awareness and attentiveness up to 400 percent while immersed in a horde of activities that require mental alertness, such as working, reading, studying, and writing. According to research, it works by targeting a part of your brain that’s usually pre-occupied with things that are alarming and distracting by nature and pacifies it, enabling the mind to relax and focus on other tasks at hand. Every music track included in Focus@Will’s specially curated library has a particular way of affecting your mind – the key, arrangement, speed, intensity, recording style, and emotion (among other things) are all taken into consideration when the app plays a song at a certain time.
After garnering 25,000 users since its private beta launch in December, the company has decided to expand its reach and make their service accessible worldwide, through the Web as well as through a mobile app (although it’s Android only for now). It comes with an updated and still-exclusive music library as well as a “Productivity Tracker.” A more detailed explanation of the science behind the technology is available on their official website.
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