Blend wants to fill the Facebook-sized hole in the college campus social scene
October 30, 2013
Except for the pretentious holdouts who snoop in on the social network through an acquaintance’s account, almost everybody is on Facebook. Most of us have friends lists teeming with acquaintances, close friends, colleagues, family members both immediate and extended, and their friends and acquaintances who happen to have met you at one occasion and thought, hey, having one meaningless conversation is reason enough for me to add you! While there are benefits to these larger-than-life friend lists, there are downsides – namely, overexposure and a good healthy fear of posting something not meant for everyone’s eyes. Most teens hate the social network because it’s overpopulated by adults and oversharers – and it’s driven them to other platforms, like Tumblr and Snapchat. Still, there isn’t one social network holding up a “no grown ups!” sign, like Facebook used to when it was for college kids only, and required you to have a valid .edu email address.
Enter Blend, a new mobile app specifically created for the college demographic, where they can freely share their on-campus activities sans the worry of mommy and daddy dearest finding out about their shenanigans. It’s meant to bring back the former Facebook glory days of exclusivity for the younger generation – and Blend means business. Once you graduate, you’re booted out of the social network.
Read the whole article here: http://www.digitaltrends.com/social-media/blend-app-hands/
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