July 23, 2013

The Web and social applications have given us many, many ways to express ourselves. We can update statuses, share photos, stream music; and it’s all shareable and can be analyzed to help us understand the motivations behind the things we upload and connect with. So what if our emotions – the ones we keep inside instead of broadcast – could be used this same way?

Beyond Verbal is trying to do just that by analyzing people’s moods, attitudes, and emotional characteristics – also known as personalities – in real time, using raw vocal intonations. “To understand these three things is to understand the dimension of emotions in human communications,” says Dan Emodi, Beyond Verbal’s VP for Marketing and Strategic Accounts. “Bundled into software, our technology allows devices and applications to understand not just what we type, click, say, or touch, but what we mean and how we feel.”

Read the whole article here: http://www.digitaltrends.com/social-media/exploring-beyond-verbal-the-technology-of-emotions-analytics/

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